Strategic Marketing

Plan, implement and manage sustainable growth and profitability strategies.

At Smart Foundations, we believe that marketing should be self-funding. Today's initiatives need to fuel tomorrow's longer-term strategic plans. We determine which business initiatives will produce short term results, and which will build client base in the long run. And we help you balance your resources to build sustainable growth, even while managing such killer issues as cashflow and sales pipelines.
Add brains and muscle with planning, execution and monitoring of your marketing initiatives.

Account Management • Business Development Initiatives • B2B eMarketing • Products & Services • Websites

Practice Leader

Kevin Maynard

Kevin has 20 years experience heading marketing, product management and business development teams. He has worked across North America, Europe and Asia, with businesses ranging from single person consultancies to multi-national conglomerates. Prior to founding Growth Path and then Smart Foundations, Kevin was a Global VP of Business Development with Siemens, and North American Marketing Director for Tyco.

Team Members

Our Clients Say:

Move from One-off Projects to Repeat Business

“Kevin analysed our team-building workshop, participating as a production facilitator. With the knowledge he gained he was able to spin off 15 different modules that we could offer as Continuous Improvement Program mini-sessions.” - Bob Presner, Beyond the Box

New Product Offering

“They were able to review our new product offering and help us effectively bring it to the mining community. I would gladly work with them on any project.” - Stephen Jones, Director Business Development, Sundex

Crystallize Your Value

“Smart Foundations interviewed our clients and helped crystallize the value we brought to them. By communicating this value, and our sector specificity, we were able to clearly differentiate JCA as we positioned for a sale.” - Jack Chute, JCA

Rapid Access to the Market

“Growth Path helped select the range of Italian security products best suited for North America; identified key differentiators; their value to new customers; and facilitated strategic alliances for rapid access to our new market.” - Aniello Musella, Italian Trade Commission

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A comprehensive range of outsourced business solutions for small-medium enterprises and owner managers.

199 Steelcase Rd W, Unit 2
Markham, ON L3R 2M4
Phone: 416.487.7439